{"title":"How couples inquire and book venue tours","source":"Mikla AI Inc. (mikla.ai)","url":"https://mikla.ai/blog/wedding-venue-inquiry-report","published":"2026-10-30","updated":"2026-10-30","footnote":"Based on anonymized sample data from 5,500+ couples who contacted wedding and event venues.","definitions":{"office_hours":"Monday to Friday, 9 am to 5 pm, in the venue's local time.","tour_rate":"Share of couples who booked a venue tour within 30 days of their first message.","no_reply_after_first_answer":"Share of couples who never wrote again after the venue's first reply."},"office_hours":{"inquiries_outside_office_hours_pct":62,"inquiries_weekday_evenings_nights_pct":37,"inquiries_weekends_pct":25,"inquiries_6pm_to_midnight_pct":33,"tours_booked_outside_office_hours_pct":56,"tours_booked_weekday_evenings_nights_pct":36,"tours_booked_weekends_pct":20,"tours_booked_6pm_to_midnight_pct":30,"tour_rate_inquiries_outside_office_hours_pct":15.6,"tour_rate_inquiries_inside_office_hours_pct":14.7},"tour_rate_by_source_pct":{"Direct email":25.4,"Website form":18.1,"The Knot":10,"WeddingWire":7.4,"Zola":4,"All sources":15},"no_reply_after_first_answer_pct":{"All couples":57,"Direct email":25,"Website form":48.5,"WeddingWire":58.5,"The Knot":66,"Zola":83},"path_to_tour":{"typical_hours_first_message_to_tour_booking":9.8,"tours_booked_within_24h_of_first_message_pct":64,"venue_messages_before_tour_typical":2,"couple_messages_before_tour_typical":2,"tours_that_came_after_a_follow_up_pct":31},"couple_responsiveness":{"reply_within_24h_by_time_answer_sent_pct":{"8am-12pm":41.5,"12pm-5pm":39,"5pm-9pm":36,"9pm-8am":35},"reply_within_24h_weekday_pct":39,"reply_within_24h_weekend_pct":35,"typical_minutes_to_reply_when_couple_replies":24,"couples_replying_to_a_follow_up_within_24h":"about 1 in 10, at any hour","typical_hours_to_reply_to_a_follow_up":4.6},"days":{"inquiries_by_day_pct":{"Mon":16.6,"Tue":17,"Wed":15.8,"Thu":13.4,"Fri":11.7,"Sat":10.8,"Sun":14.6},"tour_bookings_by_day_pct":{"Mon":18.2,"Tue":17.7,"Wed":17.2,"Thu":14,"Fri":12.9,"Sat":10.4,"Sun":9.6}},"hours":{"note":"Venue local time. Hour 0 = midnight to 1 am. Each list sums to about 100.","inquiries_by_hour_pct":[1.8,0.9,0.6,0.6,0.3,0.6,1,2,3.3,5.5,5.8,6.5,6.2,6.2,6.2,6.6,6.7,6.1,5.8,6.4,6.1,6.4,5.3,3.1],"tour_bookings_by_hour_pct":[1.2,0.7,0.2,0.1,0.1,0.1,0.2,2.5,3.7,5,6.6,7.3,8.3,7.8,6.8,6,7.2,5.9,6.1,7.4,6,4.7,3.8,2.1],"inquiry_peaks":"3-5 pm and 7-10 pm","tour_booking_peaks":"12-2 pm and 7 pm","inquiries_day_hour_pct_of_all":{"Mon":[0.3,0.2,0.02,0.07,0.04,0.04,0.13,0.25,0.41,0.95,0.84,1.31,1.31,1.22,0.88,1.24,1.24,1.06,0.95,0.88,0.97,1.09,0.84,0.41],"Tue":[0.25,0.14,0.07,0.07,0.09,0.07,0.16,0.5,0.54,0.99,1.08,1.08,0.91,1,1.29,0.93,0.97,1.06,1.06,1.2,1.11,1.17,0.75,0.52],"Wed":[0.22,0.07,0.11,0.09,0.07,0.11,0.23,0.32,0.54,0.91,1.27,0.82,1.11,0.88,0.81,1.02,1.18,0.95,0.79,0.95,1.11,0.93,0.81,0.5],"Thu":[0.22,0.07,0.11,0.05,0.04,0.16,0.11,0.22,0.61,0.63,0.97,0.79,0.84,0.84,0.9,0.9,0.7,0.77,0.65,0.88,0.99,0.84,0.63,0.5],"Fri":[0.18,0.14,0.11,0.14,0.04,0.05,0.11,0.2,0.32,0.97,0.66,0.91,0.66,0.84,0.63,0.77,0.84,0.57,0.68,0.75,0.48,0.79,0.56,0.32],"Sat":[0.27,0.16,0.05,0.09,0.05,0.05,0.2,0.29,0.32,0.38,0.48,0.82,0.5,0.61,0.82,0.72,0.81,0.9,0.75,0.47,0.48,0.57,0.65,0.34],"Sun":[0.36,0.11,0.18,0.11,0.02,0.09,0.11,0.18,0.52,0.7,0.54,0.72,0.84,0.82,0.91,1.04,0.93,0.81,0.88,1.25,0.93,1.02,1.02,0.52]},"tour_bookings_day_hour_pct_of_all":{"Mon":[0.24,0.12,0,0.12,0,0,0.12,0,0.83,0.71,1.42,1.53,1.53,2.01,0.94,0.94,1.18,0.94,1.06,1.18,1.3,1.06,0.71,0.24],"Tue":[0.24,0.12,0.12,0,0.12,0,0,0.35,0.47,1.18,0.71,1.06,1.42,0.83,1.53,1.3,1.06,1.06,0.94,1.65,1.42,1.06,0.47,0.59],"Wed":[0,0.24,0,0,0,0,0,0.59,0.47,0.94,1.3,1.53,1.18,0.83,0.83,1.18,1.53,1.06,1.18,1.3,1.18,0.83,0.94,0.12],"Thu":[0.24,0,0.12,0,0,0,0,0.71,0.59,0.94,0.94,1.18,1.3,1.42,1.06,0.59,0.94,0.35,0.71,1.06,0.59,0.47,0.47,0.35],"Fri":[0.24,0.24,0,0,0,0,0.12,0.47,0.71,0.59,0.71,0.83,1.3,1.42,0.83,0.71,0.59,1.3,0.59,1.06,0.35,0.12,0.47,0.24],"Sat":[0.12,0,0,0,0,0.12,0,0.35,0.35,0.35,0.94,0.47,0.83,0.35,0.83,0.47,1.18,0.71,1.06,0.59,0.47,0.59,0.24,0.35],"Sun":[0.12,0,0,0,0,0,0,0,0.24,0.24,0.59,0.71,0.71,0.94,0.83,0.83,0.71,0.47,0.59,0.59,0.71,0.59,0.47,0.24]}},"key_findings":["62% of couples reach out outside 9-5. They book tours just as often as daytime inquiries.","56% of venue tours are booked outside office hours.","A website inquiry is almost 2x as likely to book a tour as a Knot inquiry.","Almost 1 in 3 tours comes after a follow-up. One reply is not enough.","64% of tours are booked within 24 hours of the first message.","Couples research on Sunday and book tours early in the week."]}