Mikla.ai
Home/Features/Follow-up
Follow-up

A 6-touch nurture sequence that closes.

Most leads ghost the first reply. Mikla runs a 6-touch nurture across days and channels, intent-aware, never pushy, and stops the moment they reply.

  • Different copy at every touch
  • Switches channels intelligently
  • Stops the moment they reply
  • Re-engagement metrics per touch
Start free Book a demo

Free to start. No card needed.

See it in action
27 seconds
Sequence

Six touches, each one a different angle.

Day 1 reply. Day 3 gentle nudge. Day 7 a real wedding photo. Day 14 a sample BEO. Day 30 last-chance. Day 60 alternate dates. Each touch is voiced like you wrote it.

  • Day 1, 3, 7, 14, 30, 60
  • Different angle per touch
  • Mix of email and SMS
Follow-up
Day 1EMAILIntro reply · Fall package + photos
Day 3EMAILGentle nudge · "still thinking?"
Day 7SMSPhoto text · real Oct wedding at venue
Day 14EMAILSample BEO for 140 guests
Day 30EMAILLast-chance · Oct dates filling up
Day 60EMAILAlt dates · Nov weekends open
Intent

Different leads get different sequences.

A pricing-curious couple gets a different nurture than a tour-already-booked couple. Mikla tags every lead by intent and routes the right sequence automatically.

  • Leads tagged by intent
  • Sequence per intent
  • Custom sequences for your specific funnel
Follow-up
Leads tagged by intent
Pricing curiousPricing sequence
Tour bookedPre-visit sequence
Comparing optionsComparison sequence
Date far outSlow-paced sequence
Pacing

Polite. Patient. Never pushy.

Mikla paces by what the lead has already received and how far out the date is. Save-the-date in 18 months and Mikla holds back. Wedding in 8 weeks and she leans in. The pacing matches the urgency.

  • Date-aware pacing
  • Channel-switch when one is silent
  • Frequency caps per lead
Follow-up
Wedding in 8 weeks: pacing tightened.
Day 1EMAILIntro reply · Fall package + photos
Day 3EMAILGentle nudge · "still thinking?"
Day 7SMSPhoto text · real Oct wedding at venue
Day 14EMAILSample BEO for 140 guests
Day 30EMAILLast-chance · Oct dates filling up
Day 60EMAILAlt dates · Nov weekends open
Stops on reply

The moment they reply, the sequence stops.

Mikla never sends a nurture step to someone who already replied. The conversation moves to the unified inbox and your team or Mikla picks it up there.

  • Auto-stop on reply
  • Pause on tour booked
  • Resume if the trail goes cold again
Follow-up
Day 1EMAILIntro reply · Fall package + photos
Day 3EMAILGentle nudge · "still thinking?"
Day 7SMSPhoto text · real Oct wedding at venue Replied
Day 14EMAILSample BEO for 140 guestsskipped
Day 30EMAILLast-chance · Oct dates filling upskipped
Day 60EMAILAlt dates · Nov weekends openskipped
Next steps

Multiple CTAs per event type, offered in your order.

Configure any set of next steps for each event type: in-person tour, virtual meeting, booking link, or qualify and escalate to your team. Mikla leads with your primary CTA, and if the lead asks for a different one, a virtual walkthrough instead of an in-person visit, say, she organizes that instead of forcing your default.

  • Any mix of CTAs per event type
  • Primary offered first, alternatives honored
  • In-person, virtual, booking link, or escalate
Follow-up
Next steps · Corporate event
In-person tourOffered first
Virtual meetingIf asked
Booking linkIf asked
Qualify and hand to your teamIf asked
Related features

More of what Mikla can do.

Email response
Every inquiry replied to in under a minute.
Mikla watches every inbox, marketplace, and form, drafts a reply in your own voice, threads correctly, attaches the right PDF, and sends from your own domain.
Read more
CRM & lead management
A free CRM that does its own data entry.
Free on every plan. Phone, email, website chat and forms, DMs, and marketplaces: every lead lands in one searchable place, and the records fill themselves in as Mikla replies, follows up, and books appointments.
Read more
Analytics
See every reply, every booking, every dollar.
Live pipeline value, per-channel close rates, response times, weekly digests. The numbers your team needs to focus the next hour, not the next quarter.
Read more
FAQ

Common questions.

Need something more specific? Start free and try it on your real leads, or book a demo and we'll walk you through it.

How do we know the follow-ups are not annoying?
Every touch is intent-aware, date-aware, and frequency-capped. You can tighten or loosen the cadence in one click.
Can we use our own copy?
Yes. Bring your own templates or let Mikla draft them in your voice. You can also mix both.
Does the sequence run on weekends?
Yes, by default, because couples browse on weekends. You can also restrict to business hours per channel.
What metrics do we see per touch?
Open rate, reply rate, tour booked rate, and revenue attributed per step. See which touch earns its keep and which to cut.
Can we offer different next steps for different event types?
Yes. Each event type gets its own set of CTAs: weddings might push in-person tours while corporate events offer a virtual meeting or an escalation to your sales lead. Mikla offers your primary CTA first and accommodates the alternatives when a lead asks.
Customer reviews

What customers say.

“We are absolutely thrilled to be working with Mikla.ai. She follows up with every lead so we never miss a booking opportunity.”
Janice Black
Janice Black
Owner, Emerald Ridge Farm
Wedding venue
Never miss a lead
“We talked about all the ways the product could not work and there are not any. What you guys are doing is pretty damn cool. You have the ability to really take it and grow it.”
Joe Torres
Joe Torres
Director, Vesper
Event venue
+20% tour rate
“Mikla automates our entire inquiry pipeline, so instead of spending hours every day responding to leads and booking tours, our first point of contact with couples is when they walk through our door. Highly recommend them to any venue.”
Rob Koehneman
Rob Koehneman
Owner, Sunflower Hill Farm
Wedding venue
+125% bookings
“It's like having the best front-end employee you could possibly have, but at a fraction of the cost. The speed, the efficiency, the follow-ups. Nobody's being a slave to their computer all day.”
Leah Gastler
Leah Gastler
Owner, Gastler Farm
Wedding venue
2x tours
“Mikla completely changed how we handle inquiries. We went from missing leads during busy event weekends to booking 35 events in a single month. The follow-ups actually feel personal now, and the results speak for themselves.”
Abbas Nadeem
Abbas Nadeem
Director of Sales, The Box House Hotel
Boutique hotel
35 events / mo

Start free today.

Mikla finds you customers, answers every lead, and books the appointment. Set it up yourself, or book a demo and we will show you how it works.

Start free Book a demo
Free to start. No card needed.
  • No card to start
  • A free plan after the 14-day trial
  • Set it up yourself, or our team sets it up for you