The Box House Hotel
A boutique Brooklyn hotel and rooftop venue automated their lead pipeline — turning missed inquiries into a record-breaking month of bookings.
A rooftop hotel that couldn’t keep up with its own inbox.
The Box House Hotel sits at 77 Box Street in Brooklyn’s Greenpoint neighborhood — just off the East River with sweeping views of the Manhattan skyline. With a rooftop event space, loft suites, and on-site dining, the property hosts weddings, corporate events, brand activations, and private celebrations.
The team’s biggest challenge wasn’t attracting inquiries — it was keeping up with them. With back-to-back events running throughout the week, the sales team was constantly pulled between executing live events and responding to new leads. Inquiries sat unanswered for hours, sometimes longer on weekends and evenings when the rooftop was at its busiest.
Follow-ups were another pain point. When the team did manage to respond, the messages were often generic templates that failed to engage leads or move them toward booking a tour. In a market as competitive as Brooklyn, slow, impersonal responses meant lost revenue.
Mikla picked up every inquiry, instantly and personally.
The Box House Hotel partnered with Mikla to automate their entire inquiry and follow-up pipeline. Mikla was deployed across email and SMS — responding instantly to every incoming lead, qualifying inquiries, answering venue-specific questions, and booking event tours directly on the calendar.
Beyond initial responses, Mikla’s follow-up agents replaced the generic templates that had been underperforming. Every lead now receives personalized, multi-touch follow-up sequences that feel human and drive action — recovering leads that previously would have gone cold. Every interaction is fully visible on the customer dashboard, and the team is now activating Mikla’s phone call handling.
35 events booked in one month. $2M+ in tours scheduled.
The impact was immediate and measurable. A record-breaking month: 35 events booked and over $2M in event tours scheduled through Mikla’s automated pipeline — weddings, corporate events, and private celebrations — without adding any headcount.
The sales team reclaimed 15 hours every week previously spent on manual inquiry responses and follow-ups, time now spent closing deals and running events. Response times dropped from hours to under a minute, 24/7, including weekends and evenings when the venue is at its busiest.
Every lead now gets a personalized response within seconds, and every interaction is fully visible on the dashboard. No more wondering whether follow-ups were sent or leads were missed.
