The Challenge
The Box House Hotel is a boutique hotel located at 77 Box Street in Brooklyn's Greenpoint neighborhood - just off the East River with sweeping views of the Manhattan skyline. With a stunning rooftop event space, loft suites, and on-site dining, the property hosts everything from weddings and corporate events to brand activations and private celebrations.
But the team's biggest challenge wasn't attracting inquiries - it was keeping up with them. With back-to-back events running throughout the week, the sales team was constantly pulled between executing live events and responding to new leads. Inquiries would sit unanswered for hours, sometimes longer on weekends and evenings when the rooftop was at its busiest.
Follow-ups were another pain point. When the team did manage to respond, the messages were often generic templates that failed to engage leads or move them toward booking a tour. In a market as competitive as Brooklyn - where couples and planners reach out to multiple venues at once - slow, impersonal responses meant lost revenue.
The Solution
The Box House Hotel partnered with Mikla to automate their entire inquiry and follow-up pipeline. Mikla was deployed across email and SMS channels - responding instantly to every incoming lead, qualifying inquiries, answering venue-specific questions, and booking event tours directly on the calendar.
Beyond initial responses, Mikla's follow-up agents replaced the generic templates that had been underperforming. Every lead now receives personalized, multi-touch follow-up sequences that feel human and drive action - recovering leads that previously would have gone cold. The team is also now activating Mikla's phone call handling to capture even more inquiries.
What Mikla handles for The Box House Hotel:
- Instant response to every inquiry - email and SMS, 24/7
- Personalized follow-up sequences that replaced underperforming generic templates
- Lead qualification and venue-specific Q&A
- Automated event tour booking directly on their calendar
- Full transparency via customer dashboard - every interaction tracked
- Phone call handling (now activating)
The Results
The impact was immediate and measurable:
A record-breaking month of event bookings driven by instant lead response and automated tour scheduling - without adding any headcount.
Over $2 million worth of event tours scheduled through Mikla's automated pipeline - from weddings and corporate events to private celebrations.
The sales team reclaimed 15 hours every week previously spent on manual inquiry responses and follow-ups - time now spent closing deals and running events.
Response times dropped from hours to under a minute - 24/7, including weekends and evenings when the venue is at its busiest and inquiries are highest.
Every lead now gets a personalized response within seconds, and every interaction is fully visible on the dashboard. No more wondering if follow-ups were sent or leads were missed.
Why It Matters
For The Box House Hotel, the transformation went beyond saving time. The property operates in one of the most competitive event markets in the country, where being the first to respond often means being the one to book. With Mikla handling the front end of the sales pipeline, no inquiry goes unanswered - even when the team is in the middle of a packed event weekend.
The combination of instant response, intelligent follow-ups, and automated tour scheduling means the sales team can focus on what they do best: delivering unforgettable events. Mikla handles the rest.
“Mikla completely changed how we handle inquiries. We went from missing leads during busy event weekends to booking 35 events in a single month. The follow-ups actually feel personal now - and the results speak for themselves.”
The Box House Hotel - Greenpoint, Brooklyn
