The Challenge
Vesper is Brooklyn's most sophisticated event venue — a 23,000 square foot rooftop space in Williamsburg with panoramic views of the Manhattan skyline. Hosting weddings, corporate events, brand activations, and private parties, the venue attracts a steady flow of high-value inquiries.
But managing that volume of leads was a constant challenge. The team was spending hours every day manually responding to inquiries across website forms and email, with no reliable way to track whether every lead was getting a timely response. As Joe Torres put it, they were frustrated with “not being able to track” productivity and having “no idea if she sent like 40 emails a day or not.”
Response times stretched to hours — sometimes longer on weekends and off-hours. Generic, one-size-fits-all follow-ups meant unresponsive leads were slipping through the cracks. In a competitive market like New York, where couples and event planners are reaching out to multiple venues simultaneously, slow responses meant lost bookings.
The Solution
Vesper partnered with Mikla to automate their entire inquiry pipeline. Mikla was deployed to handle every incoming lead — responding instantly via email and SMS, qualifying inquiries, answering venue-specific questions, and booking tours directly on the calendar.
What set the experience apart for Joe was that after evaluating the product thoroughly, he and his partner “talked about all the ways the product couldn't work and there aren't any.”
What Mikla handles for Vesper:
- Instant response to every inquiry — email and SMS, 24/7
- Website form lead capture and qualification
- Personalized follow-up sequences (replacing generic templates)
- Automated tour booking directly on their calendar
- Full transparency via customer dashboard — every interaction tracked
- Phone call handling (coming soon)
The Results
The impact was immediate and measurable:
Manual inquiry work eliminated every week. The team now focuses on delivering exceptional events, not chasing leads.
Lead-to-tour booking rate increased by 20%, driven by instant responses and personalized follow-ups replacing generic templates.
Over $450,000 worth of event bookings scheduled through Mikla's automated pipeline — from weddings to corporate events.
Response times dropped from hours to under a minute — 24/7, including weekends and off-hours when high-value inquiries often come in.
Every lead now gets a response without a human involved, and every interaction is fully visible on the dashboard. No more wondering if follow-ups were sent or leads were missed.
Why It Matters
For Joe, the value goes beyond time savings. Mikla represents something the venue industry has been missing: real innovation. As he noted, other programs for venue integrations have been “stuck in the exact same place” and “no one's ever innovated.”
With Mikla, Vesper replaced tedious, time-consuming manual work with an AI agent that delivers full transparency, consistent follow-ups, and measurable results — all without adding headcount.
“We talked about all the ways the product couldn't work and there aren't any. What you guys are doing is pretty damn cool. You have the ability to really take it and grow it.”
Vesper — Williamsburg, Brooklyn
