Vesper
A luxury 23,000 sq ft Brooklyn rooftop venue automated their entire lead pipeline — and transformed response times from hours to minutes.
A high-volume rooftop with no visibility into the pipeline.
Vesper is Brooklyn’s most sophisticated event venue — a 23,000 square foot rooftop space in Williamsburg with panoramic views of the Manhattan skyline. Hosting weddings, corporate events, brand activations, and private parties, the venue attracts a steady flow of high-value inquiries.
But managing that volume of leads was a constant challenge. The team was spending hours every day manually responding to inquiries across website forms and email, with no reliable way to track whether every lead was getting a timely response. As Joe Torres put it, they were frustrated with “not being able to track” productivity and having “no idea if she sent like 40 emails a day or not.”
Response times stretched to hours — sometimes longer on weekends and off-hours. Generic, one-size-fits-all follow-ups meant unresponsive leads were slipping through the cracks.
Instant replies, personalized follow-ups, full transparency.
Vesper partnered with Mikla to automate their entire inquiry pipeline. Mikla handles every incoming lead — responding instantly via email and SMS, capturing website form leads, qualifying inquiries, answering venue-specific questions, and booking tours directly on the calendar.
Personalized, multi-touch follow-up sequences replaced the generic templates. Every interaction is fully visible on the customer dashboard, so Joe can see exactly what’s happening on every lead.
After evaluating the product thoroughly, Joe and his partner “talked about all the ways the product couldn’t work and there aren’t any.”
Tour booking rate up 20%. $450K+ scheduled.
Ten-plus hours of weekly inquiry triage are gone. The team uses that time to deliver exceptional events instead of chasing leads.
Lead-to-tour booking rate increased 20%, driven by instant responses and personalized follow-ups replacing generic templates. Over $450K in event bookings were scheduled through Mikla’s pipeline — from weddings to corporate events.
Response times dropped from hours to under a minute, 24/7, including weekends and off-hours when high-value inquiries often come in. For Joe, the value goes beyond time savings: Mikla represents the real innovation the venue industry has been missing, where other integrations have been “stuck in the exact same place.”
