The Challenge
Sunflower Hill Farm is a family-run, 130-acre wedding and event destination nestled in Augusta's wine country, Missouri. Featured on The Knot and a WeddingWire Couples' Choice Award winner, they had no shortage of incoming leads.
But that volume came with a problem: their event manager was spending hours every day manually responding to inquiries, following up with unresponsive couples, and booking tours — across email, phone, and web forms. Leads that came in after hours or on weekends often waited until the next business day for a response.
In an industry where the first venue to respond often wins the booking, those delays meant lost revenue.
The Solution
Sunflower Hill Farm partnered with Mikla to automate their entire inquiry pipeline. Mikla was set up to handle every incoming lead — responding instantly via email and SMS, qualifying couples, answering questions about the venue, and booking tours directly on the calendar.
What Mikla handles for Sunflower Hill Farm:
- Instant response to every inquiry — email and SMS, 24/7
- Lead qualification and venue-specific Q&A
- Automated tour booking directly on their calendar
- Multi-touch follow-up sequences for unresponsive leads (up to 5 attempts)
- Automatic CRM sync for every lead and conversation
Hear It from Rob
The Results
In the first month alone, the impact was clear:
Manual inquiry work eliminated in the first month. Their event manager now focuses on couples walking through the door, not chasing leads.
Lead-to-booking rate increased by 25%, driven by instant responses and consistent follow-up.
Automated follow-up sequences reached out to unresponsive couples up to 5 times, recovering 16% of them.
Tours and inquiries handled around the clock — including weekends and off-days. The latest booking completed at 10:56 PM.
Mikla handled hundreds of leads — back-and-forth emails and text messages — all automatically. Every lead was synced to their CRM in real time, giving Rob full visibility without lifting a finger.
“Mikla automates our entire inquiry pipeline, so instead of spending hours every day responding to leads and booking tours, our first point of contact with couples is when they walk through our door. Highly recommend them to any venue.”
Sunflower Hill Farm — Augusta, Missouri
