Sunflower Hill Farm

High-volume venue, losing leads to slow replies.

Sunflower Hill Farm is a family-run, 130-acre wedding and event destination nestled in Augusta’s wine country, Missouri. Featured on The Knot and a WeddingWire Couples’ Choice Award winner, they had no shortage of incoming leads.

But that volume came with a problem: their event manager was spending hours every day manually responding to inquiries, following up with unresponsive couples, and booking tours — across email, phone, and web forms. Leads that came in after hours or on weekends often waited until the next business day for a response.

In an industry where the first venue to respond often wins the booking, those delays meant lost revenue.

Mikla automated the entire inquiry pipeline.

Sunflower Hill Farm partnered with Mikla to handle every incoming lead. Mikla responds instantly via email and SMS, qualifies couples, answers questions about the venue, and books tours directly on the calendar.

The full handoff covers instant 24/7 responses, lead qualification and venue-specific Q&A, automated tour booking, multi-touch follow-up sequences for unresponsive leads (up to 5 attempts), and automatic CRM sync for every lead and conversation.

Booking rate up 125%. Twenty hours a month back.

In the first month alone, manual inquiry work was eliminated — more than 20 hours returned to the event manager every month, now spent on couples walking through the door instead of chasing leads.

Lead-to-booking rate jumped 125%, driven by instant responses and consistent follow-up. The automated follow-up sequences reached unresponsive couples up to five times and recovered 16% of them.

Tours and inquiries now run around the clock, including weekends and off-days — the latest booking completed at 10:56 PM. Mikla handled hundreds of leads, back-and-forth emails, and text messages automatically, with every lead synced to the CRM in real time.