New · Lead generation
An AI employee that runs your Facebook and Instagram ads. It can't overspend.
Mikla watches your ad account every day, moves budget from losing ads to winning ads inside hard limits, and asks you before it spends a single new dollar. You approve with one tap on your phone.
- No new spend without your one-tap approval
- Budget moves capped at ±10% per ad set, undoable for 24 hours
- New campaigns always launch paused. You turn them on.
Get early access
Works with Facebook and Instagram ads.
The problem
Meta ads fail quietly, and somebody has to be watching.
01
Losing ads burn for weeks
Money drains into underperforming ad sets long before anyone checks the account. By the time someone looks, the budget is gone.
02
A dead pixel, undetected
Tracking breaks silently. The whole account keeps optimizing on nothing, and every dollar spent teaches Meta the wrong lesson.
03
Winners stay underfunded
Your best ad could take more budget and produce more leads. Nobody is watching closely enough to feed it.
04
Agencies hide the reasoning
You pay $1,000 to $2,000 a month, get a report once a month, and never learn why a change was made. Most of the work is weekly budget hygiene.
How it works
Connect. Watch. Act. Ask.
The agent does the daily work an agency bills for, and brings you only the decisions that are yours to make.
1
Connect
You connect your Facebook Business account with one login. Your ad account, your pixel, your data. Mikla never takes ownership of the account.
2
Watch
The agent checks the account every day. Most days it changes nothing. It flags problems the moment they appear: a dead pixel, zero delivery, a cost-per-lead spike, ad fatigue.
3
Act, inside hard limits
Once a week it optimizes. Budget shifts from losers to winners, capped at ±10% per ad set. Automatic actions can never raise your total daily spend, and every one can be undone for 24 hours.
4
Ask, for everything else
New campaigns, budget increases, new creative: the agent proposes, explains why, and waits. You approve with one tap on your phone. New campaigns always launch paused.
The safety envelope
Built so it can't overspend.
Most AI ad tools ask you to trust the AI. We built a system where you don't have to.
These are engineering guarantees, not policies. The agent is built so the unsafe action is not possible.
- 01Automatic actions can never raise your total daily spend. Ever. They only move existing budget.
- 02Every automatic action is capped at ±10% per ad set and undoable for 24 hours.
- 03Every new dollar of spend requires your explicit one-tap approval.
- 04New campaigns always launch paused. A human activates them.
- 05No creative is ever published without your approval.
- 06No spend runs against a broken or missing pixel.
- 07Every action is logged with its reasoning. You can audit any decision after the fact.
What it does
The work of an ad manager, every single day.
Daily watchdog
The agent reviews the account every day and alerts you only when something is actually wrong. No dashboard-checking anxiety.
Checked daily
Safe autopilot
Budget moves from losing to winning ad sets, hard capped. Total daily spend never increases automatically, and a limited number of actions run per day.
±10% · 24h undo
One-tap approvals
Anything that spends new money or publishes content arrives as a proposal on your phone, with the agent's reasoning. Proposals wait as long as you need.
Approve or decline
Strategy from your data
The plan comes from your account's own history and results. What actually worked for your business, not a generic playbook.
No templates
A real learning loop
Structured experiments, a study of your own winning ads, and lead outcomes tracked over time. It reports the number that matters.
Cost per booked job
Spend gate on tracking
The agent refuses to spend until your Meta pixel and Lead event are verified working. Broken tracking means paused spend, not wasted spend.
No pixel, no spend
Creative with consent
Drafts ad creative from your own winning organic posts and photos. Nothing publishes without your approval, and it remembers standing rules.
You approve every ad
Moment-of-action alerts
You hear about an action when it happens, in plain language. Not in a monthly PDF.
Plain language
The weekly report
One branded email a week: what the agent did, why it did it, what it cost, and what it produced.
One email a week
Ask it anything
"Why is my cost per lead up?" Ask in chat and get a straight answer from the agent that actually made the decisions.
Straight answers
Full audit trail
Every action stores what was done, why, the account state the agent saw, and the previous state. Nothing is a black box.
Nothing hidden
The weekly report
One email a week. Every action explained.
What the agent did, why it did it, what it cost, and what it produced. Big moments also arrive as plain-language notifications when they happen, not a month later in a PDF.
- The number that matters: cost per booked job, not clicks
- Every automatic action listed with its reasoning
- Proposals waiting for your one-tap decision
Weekly report · Mon 8:00 AM
Your ads this week: 2 actions, 1 catch, 1 proposal
Moved $18/day: "Spring offer" to "Tour weekend"
Cost per lead $61 vs $19. Within the ±10% cap. Undo available until Tue 9:00 AM.
Caught: pixel stopped firing on Thursday
Spend paused automatically until the Lead event verified again. Nothing wasted.
Proposal waiting: new campaign for June
Drafted from your top organic post. Launches paused. One tap to review.
Total daily budget unchanged. It only changes when you approve it.
The other half
Ads only pay off when someone answers the lead.
The Meta Ads Agent fills the top of your pipeline. Mikla's other AI employee answers every lead it generates in under a minute, follows up, and books the job. Together they close the loop: leads in, bookings out.
Compared
Where it stands.
vs. an agency
A fraction of the cost. It works daily instead of monthly, shows the reasoning behind every action, and you keep full control of the account.
vs. doing it yourself
No learning curve, no daily checking, no missed problems. Your involvement collapses to approving proposals on your phone.
vs. "fully autonomous" AI tools
Those tools can spend your money on their own. This one physically cannot. Autonomy inside a hard envelope, approval for everything else.
Run a venue or a wedding business?
Your benchmark is the marketplace's cost per lead. The agent's job is to beat it with your own ads and your own brand, so the leads belong to you, not to a directory. And every lead it generates lands with the agent that answers in under a minute.
FAQ
Common questions.
Want to see it on your own ad account? Get early access and we'll walk you through it.
Can it spend my money without asking?
No new spend, ever. On its own it can only move existing budget between your ad sets, capped at ±10%, never raising your daily total, and you can undo any automatic action for 24 hours. Anything new requires your one-tap approval.
Do I hand over my Facebook account?
No. You connect through the official "Login with Facebook for Business" flow. Your account, your pixel, and your data stay yours. You can disconnect Mikla from the account whenever you choose.
What if it makes a bad call?
Automatic actions are undoable for 24 hours, and they are capped, so a bad call costs at most one day inside a ±10% envelope. Everything bigger required your approval in the first place.
Will it change my ads every day?
No, and that is deliberate. Daily edits reset Meta's learning phase and hurt performance. The agent watches daily but changes things on real events or on its weekly optimization cycle.
What do I have to do?
Connect your account once, then answer one-tap approval requests on your phone and read a weekly report. That is the whole job.
Does it write my ads?
It drafts creative from your own winning posts and photos. You approve, edit, or reject every piece before it runs.
How is this different from an agency?
It works every day instead of once a month, it shows the reasoning behind every action, it costs a fraction as much, and you keep control of every dollar.