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Lead qualification

Every lead, qualified before it hits your inbox.

Mikla collects the info you need on the first reply. Custom required fields per business and per event type, never re-asks data already provided, and recognizes returning customers across every channel.

  • Custom fields per business and event type
  • Never re-asks info already provided
  • Recognizes returning customers
  • Extracts data from marketplace forms
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01·Custom fields

Ask whatever you need, however you want it phrased.

Date, guest count, budget, ceremony or reception, dietary requirements, alcohol policy. Mikla works your qualification questionnaire into the conversation naturally, in whatever order makes sense, and adjusts on the fly when answers cover multiple fields at once.

  • Fully customizable required fields
  • Per business and per event type
  • Conditional follow-ups when one answer changes another
40+·qualification intents
QUALIFY · mikla
WEDDING
Event dateREQ
Guest countREQ
Ceremony on-site?REQ
Budget rangeopt
Dietaryopt
CORPORATE
Event dateREQ
HeadcountREQ
AV needsREQ
Catering styleopt
Procurement contactopt
40+
qualification intents
02·Never re-asks

Reads the form once, remembers forever.

When a couple submits a Knot RFP with date, guest count, and budget, Mikla extracts those fields and never asks them again. Same logic across WeddingWire, Cvent, your own website form, and every email thread.

  • Parses RFPs from The Knot, WeddingWire, Cvent
  • Cross-channel memory: same lead recognized on phone, IG, SMS
  • Field-level merge: only asks for what is genuinely missing
0·redundant questions
QUALIFY · mikla
The Knot RFP · raw
date: 10/17/2026
guests: 140
budget: $35-45K
ceremony: on-site
notes: vegetarian
→extract
Captured · 5/5
Oct 17 · 140 · $35-45K
Ceremony on-site
Vegetarian preferred
0 redundant questions asked
0
redundant questions
03·Returning customers

Knows the difference between new and repeat.

When an existing client emails again about a second event, Mikla recognizes them, pulls up their last booking, and skips straight to the relevant questions. Pre-integration leads who inquired before you switched to Mikla are flagged so your team can handle them personally.

  • Auto-detects repeat inquirers
  • Blocks pre-integration leads from auto-reply
  • Surfaces past booking context in the inbox
QUALIFY · mikla
RETURNING · 2nd inquiry
Daniel & Priya Mehta
Already a customer · prior booking on file
May 2025Wedding · 180 guests · Garden HallBOOKED
TodayCorporate retreat inquiry · 60 guestsNEW
04·Live to your CRM

Qualification data flows straight into your pipeline.

Every captured field maps to your CRM in real time. Custom field mapping for HubSpot, Salesforce, Tripleseat, Perfect Venue, HoneyBook. Your sales rep opens a lead and sees the full picture before they reply.

  • Two-way CRM sync
  • Custom field mapping per tool
  • Stage updated automatically on qualified
12+·native CRMs
QUALIFY · mikla
Field map · HubSpot
Mikla: event_date⇌hs_event_start
Mikla: guest_count⇌hs_headcount
Mikla: budget_range⇌hs_deal_amount
Mikla: ceremony_type⇌hs_ceremony_format
12+
native CRMs
04·Related features

More of what Mikla can do.

Email response
Every inquiry replied to in under 60 seconds.
Mikla watches every inbox, marketplace, and form, drafts a reply in your own voice, threads correctly, attaches the right PDF, and sends from your own domain.
Read more
Lead management
Every lead, one unified inbox.
Phone, email, marketplaces, DMs, web forms. Every inquiry shows up in one place, scored, sorted, and synced to your CRM in real time.
Read more
Phone answering
24/7 phone answering that never sleeps.
Mikla answers every call - after-hours, weekends, holidays, lunch breaks, peak season - in a natural voice that qualifies, books, or warm-transfers right on the line. Your venue picks up while you don't.
Read more
03·FAQ

Common questions.

Need something more specific? Book a demo and we'll walk you through it on your real leads.

Can we customize qualification per event type?
Yes. Weddings, corporate events, and private parties each get their own set of required fields, optional fields, and conditional follow-ups. Configure once per event type and Mikla applies it everywhere.
What if a couple already inquired before we had Mikla?
Pre-integration leads are flagged automatically. Mikla holds back, surfaces the prior history in your inbox, and lets your team pick up the relationship personally.
How does Mikla extract info from a marketplace form?
She parses the structured fields in The Knot, WeddingWire, Cvent, Zola, and Bridebook forms, plus any free-text notes the couple added. Captured data flows into your CRM with the matching custom fields.
Can we add a new qualification field without a deploy?
Yes. Add fields, change wording, or adjust required vs optional from the portal. Changes propagate instantly across every channel.
05·Real reviews

What customers say.

4.9/5
“We are absolutely thrilled to be working with Mikla.ai. She follows up with every lead so we never miss a booking opportunity.”
Janice Black
Janice Black
Owner · Emerald Ridge Farm
Never miss a lead
“We talked about all the ways the product could not work and there are not any. What you guys are doing is pretty damn cool. You have the ability to really take it and grow it.”
Joe Torres
Joe Torres
Director · Vesper
+20% tour rate
“Mikla has been a lifesaver. She has taken over repetitive calls that were taking too much time. Some of my clients don't even realize they are speaking with an automated assistant.”
Sherell Campbell-Daniels
Sherell Campbell-Daniels
Owner · The Red Door
Hours saved daily
“Mikla automates our entire inquiry pipeline, so instead of spending hours every day responding to leads and booking tours, our first point of contact with couples is when they walk through our door. Highly recommend them to any venue.”
Rob Koehneman
Rob Koehneman
Owner · Sunflower Hill Farm
+125% bookings
“It's like having the best front-end employee you could possibly have, but at a fraction of the cost. The speed, the efficiency, the follow-ups - nobody's being a slave to their computer all day.”
Leah Gastler
Leah Gastler
Owner · Gastler Farm
2x tours
“Mikla completely changed how we handle inquiries. We went from missing leads during busy event weekends to booking 35 events in a single month. The follow-ups actually feel personal now, and the results speak for themselves.”
Abbas Nadeem
Abbas Nadeem
Director of Sales · The Box House Hotel
35 events / mo
White-glove setup

We configure Mikla on your venue.

Trained on your channels, calendars, and voice. You don't lift a finger.

90-day money-back guarantee

Full refund if Mikla doesn't pay for itself.

No setup fees. Cancel anytime. Keep every lead she replied to for you, on the house.

Ready when you are

Book +40% more events.
On autopilot.

We train Mikla on your venue, your voice, and your channels. 90-day money-back guarantee.

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90-day money-back· Trained on your venue
While you read this
Sarah Chenbooked a tourjust now
Marcus R.got a reply12s ago
Priya Patelqualified31s ago
Emma Torresgot a follow-up47s ago
4,281 leads handled this week across 200+ venues.