Med spa business plan

The consultation is where revenue starts. Ambrose Marketing reports that med spas convert 40 to 55% of consultations on average, and top practices convert 75 to 85%. Your plan should show how many consultations you need each month to hit your treatment goals.

• Injectables such as neurotoxins and dermal fillers, usually the core of revenue and repeat visits.
• Laser and energy-based treatments: hair removal, skin resurfacing and body contouring.
• Skin treatments such as facials, peels and microneedling.
• Memberships that bill monthly and bring clients back on a schedule.
• Retail skincare sold after treatments.

• Build-out of treatment rooms, with plumbing, lighting and privacy.
• Devices: buying, leasing or financing lasers and energy devices, plus service contracts.
• Product inventory: injectables, skincare and supplies.
• Medical director or supervising physician agreement.
• Insurance: malpractice for each licensed provider, general liability and property.
• Software: booking, patient records, consent forms and payments.
• Marketing: before-and-after photos with consent, a website with treatment pages and paid ads.

Med spas are medical practices in the eyes of most state regulators, and the rules vary a lot from state to state. Treat this as a checklist for a healthcare attorney and your state boards, not as answers.

• Who may own a med spa in your state. Some states limit ownership of medical practices to licensed physicians.
• Medical director or supervision requirements, and how often the director must be on site.
• Who may perform each treatment: the scope of practice for nurses, nurse practitioners and physician assistants is set by state boards.
• Rules for lasers and energy devices, which some states regulate separately.
• Advertising rules for medical services and for before-and-after photos.