Question 1

Is the Mikla Checkup free?

Accepted Answer

Yes. The first checks start right away: your rivals on Google Maps, your Google Business Profile, your reviews and your website. The other checks are your Google search ranking, AI answers, Instagram and ads. They cost us money to run, so we first ask where to send your report. If your email is at your own website’s domain, they start at once. For any other email, we send a 6-digit code first.

Question 2

What does the Checkup look at?

Accepted Answer

Five areas. The areas that matter more for leads have more points: Google search and profile (25 points), AI answers (15), reviews and Instagram (20), your website (25), and ads and tracking (15). We check where you rank for the searches your customers type and how complete your Google profile is. We check whether ChatGPT and Perplexity mention you. We compare your rating and reviews with your rivals, and we check how active your Instagram is. We check how fast your site loads on a phone and how easy it is to reach you. We also check whether your website can track the visitors your ads bring.

Question 3

How is my score worked out?

Accepted Answer

Your score is out of 100. Each area gets a score from the checks we could finish. Then each area counts for its points in the list above. When we could not check something, it shows as “Could not check” and we leave it out. Your score then uses only what we could check. A check we could not finish never counts against you.

Question 4

Does the score include how fast I reply to leads?

Accepted Answer

No. Reply speed matters a lot, but the only fair way to measure it is a real inquiry and a timed reply. The Checkup does not send an inquiry, so reply speed is not in the score.

Question 5

Where does the data come from?

Accepted Answer

Only public information: your website and how it loads on a phone (Google PageSpeed), your Google Business Profile and reviews, Google search and Maps results for the searches your customers type, the answers ChatGPT and Perplexity give, your public Instagram profile, and the Meta Ad Library. The Checkup never contacts your business.

Question 6

What if I don’t have a website?

Accepted Answer

Start from your business name or your Instagram handle. We check what you have, like your Google profile, reviews and Instagram, and tell you what a website would add.

Question 7

Does it work outside the US?

Accepted Answer

Yes. Search your business name or enter your website from anywhere. The Google Maps ranking check covers the US, Canada, the UK, Australia, New Zealand, Ireland and a few more countries; the other checks work everywhere.

Question 8

How accurate is the AI answers check?

Accepted Answer

We ask ChatGPT and Perplexity, with web search on, the question your customers ask: “What are the best {your category} in {your city}?” Their answers change from day to day. The result shows what they said on the day of your checkup. We keep each result for a day.

Find leads, answer them, book them, and keep every record.

Find Mikla for your business.

See what customers see before they pick you.

Your score comes from five areas. The ones that matter more for leads count more.

Google search and profile

AI answers

Reviews and Instagram

Website

Ads and tracking

Mikla Checkup: common questions

Is the Mikla Checkup free?

What does the Checkup look at?

How is my score worked out?

Does the score include how fast I reply to leads?

Where does the data come from?

What if I don’t have a website?

Does it work outside the US?

How accurate is the AI answers check?

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