AI visibility checker

AI visibility is whether AI assistants like ChatGPT, Perplexity, Gemini and Claude name your business when someone asks them for a recommendation. It is the AI version of showing up on the first page of Google.

The difference is the format. A search engine shows a page of links and lets the buyer compare. An assistant usually gives a short list of five to ten names with a sentence about each, and many buyers start their shortlist from that list. If you’re not on it, you’re not in the conversation.

Asking an assistant feels like asking a friend who has read every review. A couple can type “best wedding venues near Austin for 150 guests under $15k” and get specific names back, instead of sorting through ads, directories and listicles on their own.

Those buyers arrive with a shortlist already made. If an assistant names three of your competitors and not you, some buyers will never visit your website at all, even if your reviews are strong.

Nobody outside OpenAI, Perplexity or Google knows the exact rules, and answers change from one ask to the next. What we can see is how the answers are built. With web search on, an assistant runs a few searches, reads the pages that come back, and summarizes them.

Those pages are usually local “best of” articles, directories and marketplaces, review sites, Google Business listings and the businesses’ own websites. That’s why this checker shows you the sources each answer relied on. A business that appears on those pages, with consistent details and strong reviews, has more chances to be named.

• Get onto the pages assistants read: claim and complete your directory profiles, and ask local writers and “best of” lists to include you.
• Use the exact same business name, address and phone number on your website, Google Business Profile, Yelp, Facebook and every directory.
• Keep earning Google reviews, and reply to them. Send happy clients a direct review link right after the visit.
• Have one clear page for what you do and where you do it, like “Wedding venue in Austin, TX”, with services, capacity or service area, and where prices start.
• Add an FAQ that answers buyer questions in plain words: price range, what’s included, availability and how to book.
• Check again every month or two. Changes take time to show up, because assistants rely on pages that other sites publish and update.

We ask ChatGPT and Perplexity the same question, “What are the best {type of business} in {city}? Recommend specific businesses.”, with web search on so the answers reflect current local results. Then we read each answer, list every business it names in order, and look for your name and your website.

Your score is out of 100, and each assistant counts equally. Being named first earns 100 points, 2nd or 3rd earns 85, 4th or 5th earns 70, 6th to 10th earns 55, a mention further down earns 40, and not being named earns 0. We save answers for 7 days, so checking the same business again that week shows the same answers.